In-N-Out: A Different Path to Success
(7 pages of text)
Case (Pub Mat)
In-N-Out was an iconic burger chain that had changed little since it was founded in 1948. The company remained family-owned and had continually resisted going public. The company was only located in seven US states and grew slowly and deliberately in order to ensure that it could continue to offer a high quality product and experience to its customers at low prices. Current CEO Lynsi Snyder was interested in continued growth for In-N-Out, but not at the cost of sacrificing the quality of its products or the unique way in which the company operated. How could she grow the company without altering its identity?
This case can be used in an undergraduate- or graduate-level course in marketing management or brand management. After working through the case and assignment questions, students will be able to:
- Understand how growing slowly can be more effective than growing quickly.
- Understand how being exclusive can benefit a business.
- Understand the benefits and consequences of franchising and evaluate whether it is right for a given business to franchise.
- Understand the importance of delivering a consistent consumer experience.
- Understand how an emphasis on product quality can help a company succeed.
- Understand how nostalgia can help a company succeed.
Accommodation & Food Services
United States, Large, 2020
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