Mosaic Home Services Ltd.: Sourcing and Securing Strategic Partnerships
(5 pages of text)
In early 2019, the senior executive partners of Mosaic Home Services Ltd. (Mosaic), a home improvement and commercial property management company in Edmonton, Alberta, needed to choose from among several potential new partnership deals. When the senior executive partners had exited a family-owned commercial construction business in 2015 to start Mosaic, their major objective had been to help improve the living spaces of homeowners and the work spaces of property managers. The new business involved partnering with entrepreneurs who were keen to develop and grow their businesses beyond the initial founders. Now, Mosaic needed to develop ongoing strategies for attracting and selecting small business owners based on the personal attributes and proposed partnership deals of the entrepreneurs. They needed to determine how to assess potential partners’ strategic and organizational fit with Mosaic and to decide what marketing methods would effectively attract local entrepreneurs with potentially saleable businesses.
This case is suitable for undergraduate- and graduate-level courses on strategic management, small business management, and entrepreneurship. The case raises several issues around attracting and selecting potential entrepreneurs in a small business environment. It introduces students to different ways to attract entrepreneurs and decision criteria to consider when selecting entrepreneurial partners. After working through the case and assignment questions, students should be able to do the following:
- Discuss the effectiveness of acquisition as a growth strategy in a small business environment.
- Evaluate the level of integration required to create value in an acquisition situation.
- Develop and apply screening criteria focused on strategic fit and organizational fit.
- Assess methods of finding and attracting potential acquisition targets in a small business environment.
Canada, Small, 2019
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