Ivey Publishing
The Spinach King: Scaling Opportunity in Social Enterprise
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7 pages (7 pages of text)
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Case (Field)
A social entrepreneur running a business in Khayelitsha, near Cape Town, South Africa, made and distributed healthy bread-based products for consumers in a poor community through his social enterprise, the Spinach King. His aim was to improve consumers’ eating habits and help them improve their health. In early 2014, after facing and overcoming many difficulties related to starting this social enterprise start-up in a resource-constrained context, this entrepreneur had a successful business. The business model had evolved over time, and while it was still small in scale, the owner was convinced that it was ready to scale. He needed to determine what business model would be most appropriate going forward and how he could implement it.
Learning Objective:
This case is suitable for graduate- and post-graduate-level courses on business management, commercial entrepreneurship, or social entrepreneurship. It presents the characteristics of a social entrepreneur and outlines the process of starting a social enterprise, designing its business model, and scaling it for growth. After working through the case and assignment questions, students will be able to
  • identify the characteristics of a social entrepreneur;
  • describe the entrepreneurial process of starting a social enterprise;
  • analyze a social enterprise business model; and
  • identify and evaluate strategies for scaling a social enterprise.
General Management/Strategy,  Entrepreneurship,  International
Retail Trade
South Africa, Small, 2014
Intended Audience:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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