HaoDF: The Pioneer of Online Healthcare in China
(6 pages of text)
In late 2016, HaoDF Online launched an "Internet hospital" in Yinchuan, China, which, in its first three months, served more than 31 million users and conducted online diagnosis and treatment for almost 1 million patients. The online health care services platform could collaborate with physicians to remotely monitor patient conditions and guide paramedical staff in the decision-making process. However, beyond diagnosis, consultation, and prescriptions, patients needed a physical hospital or clinic for the actual treatment, which led to the first of two major challenges that the company needed to address. The online health care platform could not achieve its full business value and become profitable without collaborating with existing traditional health care organizations, which were reluctant to embrace the online health care system as a medium for interaction with patients. How could HaoDF Online better attract traditional health care organizations for collaboration? Also, dozens of newcomers were entering the market, enticed by the readily available venture investment and funding, which raised a second challenge for HaoDF Online—What business strategies should the company develop to sustain its competitiveness and become profitable?
This case can be used in both undergraduate- and graduate- level courses on e-commerce, information systems, and health care management. In particular, the case is ideal for courses discussing technology and health care businesses in China and throughout Asia. After working through the teaching note and assignment questions, students should be able to
- analyze the business model of an online health care platform;
- understand the concept of today's sharing economy and how it works in the health care industry;
- recognize the application of online platforms in the health care industry; and
- explore current practices and future opportunities in China's online health care market.
Health Care Services
China, Medium, 2017
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