Homesake: Homerun in Home Décor
(7 pages of text)
In 2015, Homesake entered the home décor sector in India by designing, producing, and selling home décor products, including lighting, tableware, and wall hangings. By 2018, after three years in operation, Homesake had generated sufficient sales that its founder was ready to grow the business internationally; increase its traditional (offline) retail sales; and expand to hotels, bars, pubs, and restaurants. However, challenges related to a possible expansion were becoming evident, including the contractual nature of the labour force, inefficiencies in the supply chain, a constant need to design and develop new products, and the need to improve quality control and logistics. What would be the best course and business model for the founder to pursue to ensure Homesake's consistent growth in the future?
This case is suitable for a graduate course on entrepreneurship, new venture creation, or strategic management. After working through the case and assignment questions, students will be able to do the following:
- Develop a business model for a new venture or start-up.
- Evaluate growth options for a new venture or start-up.
- Choose the most appropriate strategy—alternative or straddling business model—for a new venture or start-up.
India, Small, 2014-18
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