Rocky Mountain Soap Company: The Move Toward Sustainable Packaging
(8 pages of text)
In late 2017, the co-owners of Rocky Mountain Soap Company in Canmore, Alberta, faced an important challenge. Their company produced and retailed toxin-free, 100 per cent natural bath and body products, and they wanted the product packaging to reflect their company’s commitment to sustainability. To meet the challenge of identifying and implementing sustainable packaging solutions, the co-owners needed to address intensifying competition, make good use of their limited ability to conduct research and development, and manage their customers’ expectations. How could the co-owners develop a packaging solution that aligned with the company’s brand focus of “100 per cent natural”? How could they find the support they needed to move the company forward?
This case is intended for use in undergraduate and graduate courses focused on corporate sustainability, corporate governance, business strategy, or marketing. Students should be familiar with the basic principles of industry analysis, including stakeholder analysis and mapping the results. After completion of the case, students will be able to
- understand the role of sustainable packaging in the natural personal care industry;
- use industry analysis and evaluation to recommend a solution;
- evaluate a company’s strategy by considering the varying weights of economic, environmental, and social factors; and
- identify fundamental practices to manage stakeholders during business transitions.
Canada, Small, 2017
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