Dami Technology Co. Ltd.: A Smart Kitchen Ecosystem (Simplified Chinese Version)
(7 pages of text)
In December 2017, during the celebrations of the third anniversary of his company, the founder and president of Dami Technology Co. Ltd. (Dami) reflected on the success of his entrepreneurship efforts since 2014. Using mobile Internet, Internet of things, and artificial intelligence technologies, Dami implemented a new rice supply chain from farm to table by developing smart kitchenware, such as rice buckets and rice cookers. Dami was the first company to accomplish this goal in the Chinese rice industry. By the end of 2017, Dami had created its own market in more than 30 of China’s major cities, including Beijing and Shanghai. Having achieved great success, Dami had two main options for its next phase of growth: (1) build a complete smart kitchen ecosystem using all available resources, or (2) partner with a Chinese home appliances giant and join a smart kitchen ecosystem.
This case is suitable for a graduate-level course on entrepreneurial management. After completion of this case, students will be able to do the following:
- Understand the concept of entrepreneurial bricolage and explain how entrepreneurial firms overcome resource constraints through bricolage.
- Analyze the causes and effects of entrepreneurial bricolage.
- Identify different types of entrepreneurial bricolage and their characteristics.
Information, Media & Telecommunications
China, Small, 2017
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