Samsui: Social Return on Investment
(7 pages of text)
Samsui Supplies & Services Private Limited provided 1.8 million meals annually to long-term care facilities in Singapore through the company’s flagship project, Samsui Central Kitchen. The company had won accolades for its work, and in April 2018, the director felt that the time was right to expand the project. He wondered, however, how he would illustrate to the organization’s key stakeholders the social impact Samsui was having in the SG$89 million market of providing meals for long-term care facilities. To gain support for scaling up Samsui’s initiatives and maximizing the social impact the company was delivering, the director needed to quantify the impact of the company’s corporate social responsibility initiatives in a clear and simple message to its various stakeholders.
This case can be used to study corporate social responsibility (CSR) decision-making in an advanced undergraduate- or graduate-level course on business strategy, management, CSR, or social impact investing. After completing this case, students will be able to
- evaluate the efficacy of a CSR initiative with a strategic approach that uses a firm’s capabilities to create benefits for society, add value to the business, and ensure tight links to core business values;
- analyze the outcome of integrating inherent core competencies and ascertaining its scalability;
- acquire skills to formulate a comprehensive CSR framework that aligns well with both the external market trends and the fundamental values of the organization; and
- build an SROI model to evaluate the effectiveness of CSR efforts.
Accommodation & Food Services
Singapore, Small, 2018
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