Ivey Publishing

Product Details

Macy's Inc.: Turnaround Strategy in Crisis (Simplified Chinese Version)
Product Number:
9B18MC096
Publication Date:
07/09/2019
Revised Date:
06/25/2018
Length:
14 pages (8 pages of text)
Product Type:
Case (Pub Mat)
Source:
Ivey
In 2017, Macy’s Inc. (Macy’s), one of the world’s largest and oldest premier department stores, announced it would close 100 stores and make other significant strategic changes to try to return the brand to its former glory. Macy’s sales had fallen for eight straight quarters, causing investors to fear that the company was continuing to lose market share. The firm had been pursuing an aggressive strategy to optimize all facets of its business, but had its chief executive officer addressed all of the company’s challenges in an optimal way? The department store industry was still experiencing an overall decline, and competition from online companies and off-price retailers was particularly severe. Could Macy’s overcome these obstacles, refocus its strategy, and turn itself around?
Learning Objective:
This case is suitable for undergraduate and graduate courses in strategic management, marketing strategy, and technology management. The case gives students an opportunity to do the following:
  • Understand the causes of declining financial performance.
  • Assess the structure and technological development of the department store industry.
  • Evaluate the advantages and disadvantages of potential strategic initiatives.
  • Formulate a successful turnaround plan for combatting organizational decline.
    Issues:
    Disciplines:
    General Management/Strategy
    Industries:
    Retail Trade
    Setting:
    United States, Large, 2017
    Intended Audience:
    Undergraduate/MBA
    Price:
    $5.30 CAD / $5.00 USD Printed Copy
    $4.50 CAD / $4.25 USD Permissions
    $4.50 CAD / $4.25 USD Digital Download
    Associated Materials
    Translations: English (14 pages)
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