Ontario Racquet Club
(6 pages of text)
The chief executive officer of a premier sports, fitness, and wellness club was considering several strategic options. With significant and increasing competition, he wanted to ensure that the club retained and expanded its membership. To do this, he considered several options: creating an indoor multi-purpose sport court; building a new pool with a retractable roof, along with expanding the restaurant area; and allowing children who were not members to participate in programming at the club. Additionally, he considered the alternatives of selling the business or maintaining the status quo.
This is a comprehensive case, written for a general management section of an introductory (undergraduate) business course. After completing this case, students will be able to do the following:
- Perform a comprehensive analysis of a company’s internal strengths and weaknesses and its external environment.
- Qualitatively and quantitatively analyze strategic options.
- Perform a firm valuation.
- Make and justify decisions based on thorough analysis.
Arts, Entertainment, Sports and Recreation
Canada, Medium, 2013
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