Toyota Kirloskar Motors: Evaluating a CSR Project
(6 pages of text)
Toyota Kirloskar Motor Company Private Limited (TKM) was a leading car manufacturer in India, one engaged in a significant level of corporate social responsibility activities. TKM focused on health and hygiene issues in rural and semi-urban districts in India, as sanitation was a significant concern there. TKM's efforts to facilitate the improvement of health and hygiene among its program beneficiaries had met with considerable success. The company was now looking to expand the project to increase its coverage. The ambitious multi-year program plan raised several questions: Could the number of targeted beneficiaries be achieved? What challenges were likely to arise? How should the company select an implementation partner?
The case is suitable for a module on corporate social responsibility (CSR) and strategy at the postgraduate level or for a module on CSR program implementation and evaluation. After working through the case, students will have gained an understanding of
- the links between the business strategy and the social responsibilities of a business;
- sanitation issues in a developing country; and
- a company’s approach to solving a business or social problem.
India, Large, 2017
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