Ivey Publishing
Toyota Kirloskar Motors: Evaluating a CSR Project
Product Number:
9B19M043
Publication Date:
05/27/2019
Revised Date:
05/27/2019
Length:
12 pages (6 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Toyota Kirloskar Motor Company Private Limited (TKM) was a leading car manufacturer in India, one engaged in a significant level of corporate social responsibility activities. TKM focused on health and hygiene issues in rural and semi-urban districts in India, as sanitation was a significant concern there. TKM's efforts to facilitate the improvement of health and hygiene among its program beneficiaries had met with considerable success. The company was now looking to expand the project to increase its coverage. The ambitious multi-year program plan raised several questions: Could the number of targeted beneficiaries be achieved? What challenges were likely to arise? How should the company select an implementation partner?
Learning Objective:
The case is suitable for a module on corporate social responsibility (CSR) and strategy at the postgraduate level or for a module on CSR program implementation and evaluation. After working through the case, students will have gained an understanding of
  • the links between the business strategy and the social responsibilities of a business;
  • sanitation issues in a developing country; and
  • a company’s approach to solving a business or social problem.
Issues:
Disciplines:
General Management/Strategy,  International
Industries:
Manufacturing
Setting:
India, Large, 2017
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
You Might Also Like...

Save In: