LYFEN: Building a Supply Chain to Create Competitive Advantage
(6 pages of text)
This case describes the journey of a Chinese snack food company, LYFEN, as it developed supply-chain processes and capabilities to compete successfully in a highly competitive market. It provides detailed information about LYFEN’s quality-control processes and supply-chain management practices. A particularly interesting aspect of the case is the challenges faced by the company to deliver on customer expectations for food safety and the associated implications for brand image. The question of concern for the company president was how she could keep up with a quickly expanding market while ensuring quality through supply-chain management.
This case can be used in an undergraduate- or graduate-level course in supply chain management, purchasing, business ethics, marketing, or strategy. After working through the case and assignment questions, students will be able to do the following:
- Assess LYFEN’s supply chain, and identify its key competitive advantages.
- Quantify LYFEN’s ability to generate value from its supply chain.
- Identify potential opportunities and challenges facing LYFEN in improving its supply chain, including food-safety practices.
- Analyse the opportunities and challenges facing LYFEN's growth and evolution.
China, Large, 2019
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download