Sun Café & Bar: A Ray of Opportunity (Simplified Chinese Version)
(6 pages of text)
In May 2017, the owner and co-founder of the Sun Café & Bar (Sun Café) contemplated the future strategic direction of the restaurant, which offered both Nepalese and continental cuisine. Though Sun Café had shown growth since its opening in 2013, it had not achieved the revenue or brand reputation that the co-founders had hoped for. Facing mediocre financial performance within a fiercely competitive industry, the co-founders wondered where they should go from here, should they pursue new avenues for growth. They had six months before the fourth-year anniversary of the café to discuss strategic issues and come to a decision.
This case is suitable for undergraduate, and graduate, courses covering different aspects of entrepreneurship. After completion of the case, students will be able to
- assess the impact of industry environment on business strategy;
- understand the importance of internal alignment with a clear business strategy;
- develop an action plan that best addresses stakeholder interests and macro-economic factors; and
- examine the business’s existing operations and develop a future strategic direction based on both internal and external analyses.
Accommodation & Food Services
Nepal, Small, 2017
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