Ivey Publishing
FNB codeFest: Fostering Corporate Innovation through In-House Hackathons
Product Number:
Publication Date:
Revised Date:
05/13/2019 (Data)
7 pages (7 pages of text)
Product Type:
Case (Field)
Peter Alkema, chief information officer of Business Banking at First National Bank in Johannesburg, was puzzling over ways to ensure that codeFest, the event he had inaugurated, would continue to thrive beyond 2018 without his direct involvement. His brainchild had begun in 2015 as a one-day hackathon with 100 participants. Three years later, it had grown to become a six-day coding and innovation extravaganza. Now, in May 2018, Alkema wondered what features of codeFest should continue into the future. What should be improved upon? And what novelties should be injected to take the event to the next level?
Learning Objective:
This case is suitable for use in a graduate-level course on corporate innovation and entrepreneurship, intrapreneurship, innovation leadership, agile, or organizational ambidexterity and self-disruption. At the end of the case discussion, students will be able to do the following:
  • Analyze various ways of enhancing intrapreneurship for the purpose of corporate innovation.
  • Evaluate the elements of successful hackathons.
  • Analyze leadership of innovation towards contextual ambidexterity.
  • Evaluate the application of agile principles to the hackathon methodology.
General Management/Strategy,  Entrepreneurship,  International
Finance and Insurance
South Africa, Large, 2018
Intended Audience:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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