Aparigraha Yoga: Balancing the Tensions of Sustainable Entrepreneurship
(7 pages of text)
Aparigraha Yoga was founded in 2012 as a sustainable entrepreneurship venture in Ontario that sought to balance the environmental, social, and financial components of the triple bottom line (3BL) while providing high-quality yoga classes in its community. The founder intended to utilize synergistic solutions, which fully integrated each 3BL component, to address any business problem. In 2018, she identified two issues at her studio that challenged her belief in sustainable entrepreneurship and the reality of always finding synergistic solutions. The founder needed to either develop new synergistic approaches to these issues or modify her belief in sustainable entrepreneurship and select which components to favour in which situations.
This case is suitable for undergraduate and graduate courses in entrepreneurship, business ethics, strategy, corporate social responsibility, social entrepreneurship, eco-entrepreneurship, and sustainable innovation. It is particularly well-suited to discussions of balancing the triple bottom line in a competitive business environment and of the practicality of sustainable entrepreneurship. Upon completion of the case, students should be able to do the following:
- Describe sustainable entrepreneurship and how it differs from traditional entrepreneurship.
- Understand and potentially develop synergistic solutions from a 3BL perspective.
- Identify, evaluate, and analyze sources of business tension between the components of the 3BL.
- Recommend an actionable strategy for a sustainable entrepreneur operating in a competitive business environment.
Canada, Small, 2018
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