Inverroche Gin: Taking African Sophistication Global
(7 pages of text)
The owner of Inverroche Distillery established a viable business incorporating fynbos, the unique flora growing around the remote community of Still Bay, South Africa, into her premium gins. She grew Inverroche Distillery into the dominant brand in the artisanal gin segment of the South African gin market and beyond. In 2018, she was facing key decisions about taking her business forward. Should she grow Inverroche Distillery by actively focusing on expanding her business internationally, or should she instead focus on growth in the domestic market? If she decided to go global, was the US market the best choice for expanding her business? If she were to enter the US market, what mode of entry would be most appropriate, taking Inverroche’s firm-specific resources into account?
This case can be used in international business modules at the graduate level in management development programs. It can also be used in short executive education courses focusing on international business and international management. The case allows students to consider key international business decisions related to the firm-specific resources needed to attain and retain a competitive advantage in a market and subsequent choices about how to enter the chosen market. Following discussion and analysis of the case, students will be able to
- identify the firm-specific resources that drive the success of a small business in a competitive environment;
- evaluate the usefulness of firm-specific resources in gaining a competitive advantage in a market;
- identify the advantages and disadvantages of entering a foreign market;
- explain the influence of resources and capabilities on competitive dynamics; and
- assess different options to expand the business internationally.
Accommodation & Food Services
South Africa; United States, Small, 2018
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