Ivey Publishing is pleased to announce this year’s recipients of the “Annual Best Seller Awards". Each academic year, we recognize the important work of authors and celebrate the contributions they have made to case teaching and writing. Ranked based on unit sales, the list highlights the top 20 cases that have continuously engaged students and provided opportunities for instructors to deliver key concepts at leading business schools around the world.
- 9B17M092 - Amazon Go: Venturing into Traditional Retail
- 9B14D005 - Apple Inc.: Managing a Global Supply Chain
- 9B16M077 - Building a Backdoor to the iPhone: An Ethical Dilemma
- 9B16M040 - Apple and Its Suppliers: Corporate Social Responsibility
- 9B16M070 - Netflix: International Expansion
- 9B16C006 - Amazon as an Employer
- 9A98M006 - Starbucks
- 9B08M085 - Introductory Note on the Case Method
- 9B12N031 - Facebook, Inc.: The Initial Public Offering (A)
- 9B11A001 - Pillsbury Cookie Challenge
- 9B15C024 - Managing Up (A): Grace
- 9B12D010 - Half a Century of Supply Chain Management at Wal-Mart
- 9B11E001 - Keda’s SAP Implementation
- 9B08M014 - ECCO A/S - Global Value Chain Management
- 9B16A005 - Does Mattel's Iconic Barbie Doll Need a Makeover?
- 9B10M094 - Lego Group: An Outsourcing Journey
- 9B18A005 - Apple Watch: Managing Innovation Resistance
- 9B11C034 - A Zero Wage Increase Again?
- 9B14N024 - Time Value of Money: The Buy Versus Rent Decision
- 9B13E020 - WestJet Airlines: Information Technology Governance and Corporate Strategy
This year’s top bestselling case, “Amazon Go: Venturing into Traditional Retail” by Wiboon Kittilaksanawong and Aurelia Karp, is one of 20 cases that Kittilaksanawong has published with Ivey Publishing. The case jumped into the lead from the number nine spot on the list last year, and its strong appeal shows no signs of decreasing. The “Amazon Go” case helps students understand the competitive strategies of an online retail company that tries to diversify in order to compete with brick-and-mortar retailers in the global market. Instructors teaching courses in strategy, management of technological innovation, marketing, new market entry, and supply chain management have found the case relevant and engaging in the classroom.
The additional winning cases include cases that have made the list several years in a row, as well as a number of new entries. The list continues to feature many large, globally recognized companies that both students and instructors interact with frequently. Karen Robson, co-author of “Does Mattel's Iconic Barbie Doll Need a Makeover?” stated “cases seem to resonate with both teachers and students when they are about a company that is well-known to students around the world. Big brands, such as Mattel’s Barbie, are immediately recognizable across diverse countries, allowing students to engage on a deeper level.”
But it is not only cases that include well-known brands that are popular choices. There are other common elements of a bestselling case. Craig Dunbar, co-author of “Facebook, Inc.: The Initial Public Offering,” described two—brevity and flexibility:
"Student have limited time to prepare for a class so it’s important to keep the text brief. When you write a case for a course you often have specific learning objectives in mind. To ensure the case is brief, you often focus your writing on the areas that are required to achieve your specific learning objectives. In doing so, you sometimes drop text that may be tangential to your learning objectives. For another instructor, however, those “tangents” could be the focus of the class where they plan to use the case. To increase the reach of a case you want to ensure you think beyond how you might use it and build in enough content that others can see it as useful."
According to Tulsi Jayakumar, co-author of “Building a Backdoor to the iPhone: An Ethical Dilemma,” “cases are a good means of demonstrating the power of theoretical frameworks to decode situations and open the debate for different decision-making possibilities. They provide an opportunity to have engaging discussions, without losing the rigour characteristic of good teaching and learning.”
We know that you find this year’s list to be filled with teaching material that will promote experiential learning in your classroom. Explore these cases and others in the Ivey Publishing collection. For more information on this year’s list or on writing a case of your own, please contact us.