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About the Case Study

What is a Case ?

A business case study is a description of an actual situation, commonly involving a decision, a challenge, an opportunity, a problem or an issue faced by a person (or persons) in an organization.1 Cases contain relevant data about the issue available to the key person in the case, plus background information about the organization. Cases may vary in length from one to more than 40 pages, but normally range between three and 20 pages of text, and one to 10 pages of pictures or exhibits.

A case allows (the student) to step figuratively into the position of a particular decision maker.1 The strength of the case method of teaching is that students have to apply business principles to the issues raised and defend their recommended course of action to their fellow students.

1Erskine, J.A. and Leenders, M.R., Learning with Cases, © 1997, Richard Ivey School of Business.

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