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Ivey Publishing

Excellence in Business Communications

Thill, J.V., Bovee, C.L., Cross, A.,2/e (Canada, Pearson Education, 2005)
Prepared By Michael Sider, Professor
Chapter and Title Chapter Matches: Case Information
Chapter 3:
Intercultural Communication

ALPHA GEARING SYSTEMS SHANGHAI CO., LTD.
Kathleen E. Slaughter, Jiping Zhang, Donna Everatt

Product Number: 9A99C014
Publication Date: 6/4/1999
Revision Date: 1/14/2010
Length: 14 pages

Alpha Gearing Systems Shanghai Co., Ltd. (Alpha Shanghai), a joint-venture between Alpha Gearing Systems of Illinois, USA (a large producer of gearing products), and Kai Li Machine Systems (one of China's largest manufacturers of gearing systems for mopeds and motorcycles), had invested several millions of dollars in tooling in the hope of winning a major contract. The general manager of Alpha Shanghai had made the decision that the next round of negotiations would either significantly advance, or sever, the relationship between Alpha Shanghai and San Yu Mopeds, a large Chinese moped producer, and a customer which Alpha Shanghai had hoped would become one of its largest. The case decision revolves around Alpha Shanghai's senior management perspectives, strategy and assumptions which affected the negotiating process, and specifically how their communication patterns were affected by their experience and culture.

Teaching Note: 8A99C14 (10 pages)
Industry: Manufacturing
Issues: China; International Business; Communications; Negotiation; Interpersonal Relations
Difficulty: 4 - Undergraduate/MBA



MIDSTREAM AND PETROVIETNAM
Kathleen E. Slaughter

Product Number: 9A97L002
Publication Date: 11/12/1997
Revision Date: 2/4/2010
Length: 5 pages

The vice-president of finance & administration and the manager of finance are reviewing the expenses of a proposed joint venture. The process had been time consuming and expensive; they began to doubt whether the joint venture was even possible. What could they do to increase the probability of success? Should they be considering an additional partner or even a merger with other competitors?

Teaching Note: 8A97L02 (4 pages)
Industry: Manufacturing
Issues: Management in a Global Environment; Management Communication; Joint Ventures
Difficulty: 4 - Undergraduate/MBA



NORANDA: ENVIRONMENTAL COMMUNICATION (A)
Margot Northey, Heather Barclay, Alice de Koning

Product Number: 9A91L007
Publication Date: 1/1/1991
Length: 14 pages

Senior executives reflect on a failed joint venture with an Australian company, which attempted to build a state-of-the-art pulp mill. Environmental groups' criticism and the repercussions had caused the company to pull out at a cost of $12 million. (A sequel to this case is available Noranda: Environmental Communication (B)).

Teaching Note: 8A91L07 (5 pages)
Industry: Agriculture, Forestry, Fishing and Hunting
Issues: Environmental Change; Public Relations; Environment; Communications
Difficulty: 4 - Undergraduate/MBA



NORANDA: ENVIRONMENTAL COMMUNICATION (B)
Margot Northey, Heather Barclay, Alice de Koning

Product Number: 9A91L008
Publication Date: 1/1/1991
Revision Date: 4/4/2002
Length: 10 pages

Four senior executives reflect on the changes the company has made since the collapse of the project to build a state of the art pulp mill. Have they learned how to deal with the continuing challenges of environmental communications? (This is a sequel to Noranda: Environmental Communication (A).)

Teaching Note: 8A91L08 (5 pages)
Industry: Agriculture, Forestry, Fishing and Hunting
Issues: Environmental Change; Public Relations; Environment; Communications
Difficulty: 4 - Undergraduate/MBA


Chapter 4-9:
Business Writing

GUIDELINES FOR POWER COMMUNICATION (A)
Kathleen E. Slaughter, Christina A. Cavanagh

Product Number: 9B00C005
Publication Date: 3/29/2000
Revision Date: 11/8/2000
Length: 10 pages

This note is designed as detailed supplemental material for management communication courses. It contains information on creating effective business documents in the workplace. Categories covered are: report writing, e-mails and memos, and Internet writing.

Issues: Communications; Report Writing
Difficulty: 5 - MBA/Postgraduate


Chapter 11-12:
Proposals/Persuasion

VIVIAN PETERS' PROPOSAL
Michael Sider

Product Number: 9B03C042
Publication Date: 11/5/2003
Revision Date: 10/17/2009
Length: 6 pages

The coordinator of the First Nations Services at a large university wants to find funding for a diploma or certificate program in Native Public Administration. Despite what she believes to be a strong argument of need for the program, she has been unsuccessful in past attempts to find money for it. Now the government's seven-year dedicated funding period for programs and other initiative in native education is about to expire, and she is eager to obtain a grant for the program before the deadline. The entire proposal writing process is examined.

Teaching Note: 8B03C42 (5 pages)
Industry: Educational Services
Issues: Report Writing; Communications
Difficulty: 4 - Undergraduate/MBA



AOL TIME WARNER (A)
Michael Sider

Product Number: 9B04C002
Publication Date: 1/16/2004
Revision Date: 10/6/2009
Length: 4 pages

As one of the terms of its merger in Canada, a large U.S.-based multimedia corporation is required to support the arts in Canada through a $221 million fund. The first university to approach the company is encouraged by its initial meetings with the company's representatives. The director of faculty fundraising must prepare a proposal that conveys the university's understanding of the company's business interests, recognizes the diverse needs of the proposal's audience, aligns the company's interests with the university needs, all in a clear, well-researched, well-written document. The supplement, AOL Time Warner (B), product 9B04C003, reports on the company's response to the proposal and the follow-up work required to secure the funding partnership.

Teaching Note: 8B04C02 (14 pages)
Industry: Arts, Entertainment, Sports and Recreation
Issues: Communications; Proposal Writing; Non-Profit Organization; Funding
Difficulty: 4 - Undergraduate/MBA



AOL TIME WARNER (B)
Michael Sider

Product Number: 9B04C003
Publication Date: 1/16/2004
Revision Date: 10/6/2009
Length: 1 pages

As one of the terms of its merger in Canada, a large U.S.-based multimedia corporation is required to support the arts in Canada through a $221 million fund. The first university to approach the company receives gifts-in-kind and $15 million in scholarship funds. The director of faculty funding must now draft a donor agreement letter to summarize the company's commitment and to convey the university's gratitude. This is a supplement to AOL Time Warner (A), product 9B04C002.

Teaching Note: 8B04C03 (5 pages)
Industry: Arts, Entertainment, Sports and Recreation
Issues: Proposal Writing; Non-Profit Organization; Funding; Communications
Difficulty: 4 - Undergraduate/MBA


Chapter 14-15:
Career Communication

HIRING AT PROCTER & GAMBLE CANADA
Margot Northey, Barbara Pierce

Product Number: 9A94L001
Publication Date: 9/8/1995
Revision Date: 2/25/2010
Length: 23 pages

The recruiter of a large multinational firm must review three applications forms to recommend which, if any, are appropriate candidates for personal interviews. This firm places high priority on recruitment.

Industry: Manufacturing
Issues: Career Planning; Recruiting; Employee Selection
Difficulty: 4 - Undergraduate/MBA



JOHN STRONG; COMMUNICATING THROUGH CAREER TRANSITIONS
Michael Sider

Product Number: 9B03C031
Publication Date: 9/25/2003
Revision Date: 10/17/2009
Length: 15 pages

John Strong, writing program administrator at a major Canadian university, has to decide whether he should accept an offer to interview for a new job as a business communications professor at one of the world's best schools of business administration. Although he had dabbled in the teaching of business communications while developing and running the university's writing program, he's not sure he has the experience even to interview for the position, let alone win the job and pursue it successfully. John knows almost nothing about the job requirements of the position and has little background knowledge of what being a business professor entails. He is interested in the interview, but not sure how to discover what he needs to know about the job in order to interview well. He's also not sure how to prepare for the interview - how to sell the experience he has in this new context.

Teaching Note: 8B03C31 (4 pages)
Industry: Educational Services
Issues: Career Development; Communications
Difficulty: 4 - Undergraduate/MBA