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Ivey Publishing

Impact - A Guide to Business Communication

Northey, M., McKibbin, J.,6/e (Canada, Pearson Education, 2005)
Prepared By Michael Sider, Professor
Chapter and Title Chapter Matches: Case Information
Chapter 2-4:

GUIDELINES FOR POWER COMMUNICATION (A)
Kathleen E. Slaughter, Christina A. Cavanagh

Product Number: 9B00C005
Publication Date: 3/29/2000
Revision Date: 11/8/2000
Length: 10 pages

This note is designed as detailed supplemental material for management communication courses. It contains information on creating effective business documents in the workplace. Categories covered are: report writing, e-mails and memos, and Internet writing.

Issues: Communications; Report Writing
Difficulty: 5 - MBA/Postgraduate


Chapter 7, 9:

VIVIAN PETERS' PROPOSAL
Michael Sider

Product Number: 9B03C042
Publication Date: 11/5/2003
Revision Date: 10/17/2009
Length: 6 pages

The coordinator of the First Nations Services at a large university wants to find funding for a diploma or certificate program in Native Public Administration. Despite what she believes to be a strong argument of need for the program, she has been unsuccessful in past attempts to find money for it. Now the government's seven-year dedicated funding period for programs and other initiative in native education is about to expire, and she is eager to obtain a grant for the program before the deadline. The entire proposal writing process is examined.

Teaching Note: 8B03C42 (5 pages)
Industry: Educational Services
Issues: Report Writing; Communications
Difficulty: 4 - Undergraduate/MBA



AOL TIME WARNER (A)
Michael Sider

Product Number: 9B04C002
Publication Date: 1/16/2004
Revision Date: 10/6/2009
Length: 4 pages

As one of the terms of its merger in Canada, a large U.S.-based multimedia corporation is required to support the arts in Canada through a $221 million fund. The first university to approach the company is encouraged by its initial meetings with the company's representatives. The director of faculty fundraising must prepare a proposal that conveys the university's understanding of the company's business interests, recognizes the diverse needs of the proposal's audience, aligns the company's interests with the university needs, all in a clear, well-researched, well-written document. The supplement, AOL Time Warner (B), product 9B04C003, reports on the company's response to the proposal and the follow-up work required to secure the funding partnership.

Teaching Note: 8B04C02 (14 pages)
Industry: Arts, Entertainment, Sports and Recreation
Issues: Communications; Proposal Writing; Non-Profit Organization; Funding
Difficulty: 4 - Undergraduate/MBA



AOL TIME WARNER (B)
Michael Sider

Product Number: 9B04C003
Publication Date: 1/16/2004
Revision Date: 10/6/2009
Length: 1 pages

As one of the terms of its merger in Canada, a large U.S.-based multimedia corporation is required to support the arts in Canada through a $221 million fund. The first university to approach the company receives gifts-in-kind and $15 million in scholarship funds. The director of faculty funding must now draft a donor agreement letter to summarize the company's commitment and to convey the university's gratitude. This is a supplement to AOL Time Warner (A), product 9B04C002.

Teaching Note: 8B04C03 (5 pages)
Industry: Arts, Entertainment, Sports and Recreation
Issues: Proposal Writing; Non-Profit Organization; Funding; Communications
Difficulty: 4 - Undergraduate/MBA


Chapter 11:

HIRING AT PROCTER & GAMBLE CANADA
Margot Northey, Barbara Pierce

Product Number: 9A94L001
Publication Date: 9/8/1995
Revision Date: 2/25/2010
Length: 23 pages

The recruiter of a large multinational firm must review three applications forms to recommend which, if any, are appropriate candidates for personal interviews. This firm places high priority on recruitment.

Industry: Manufacturing
Issues: Career Planning; Recruiting; Employee Selection
Difficulty: 4 - Undergraduate/MBA



JOHN STRONG; COMMUNICATING THROUGH CAREER TRANSITIONS
Michael Sider

Product Number: 9B03C031
Publication Date: 9/25/2003
Revision Date: 10/17/2009
Length: 15 pages

John Strong, writing program administrator at a major Canadian university, has to decide whether he should accept an offer to interview for a new job as a business communications professor at one of the world's best schools of business administration. Although he had dabbled in the teaching of business communications while developing and running the university's writing program, he's not sure he has the experience even to interview for the position, let alone win the job and pursue it successfully. John knows almost nothing about the job requirements of the position and has little background knowledge of what being a business professor entails. He is interested in the interview, but not sure how to discover what he needs to know about the job in order to interview well. He's also not sure how to prepare for the interview - how to sell the experience he has in this new context.

Teaching Note: 8B03C31 (4 pages)
Industry: Educational Services
Issues: Career Development; Communications
Difficulty: 4 - Undergraduate/MBA