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FEATURED IVEY CASE

Chick-fil-A: International Expansion Challenges
Bertrand Guillotin

Product Number: 9B20M046
Publication Date: 03/20/2020
Length: 11 pages (6 pages of text)

This case describes the immense success of Chick-fil-A in the United States and its first major international expansion efforts in Toronto, Canada, and Reading, England amid increased competition in the United States. Although Chick-fil-A had become the third-largest fast-food chain in the United States in 2018, a public relations controversy that had simmered since 2012 over the company’s conservative Christian values still dogged the company’s expansion attempts in 2019. How should the company address the backlash from supporters of LGBTQ rights and ensure the success of Chick-fil-A outside the United States?
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Thomas A. Maier, Ken Edwards
Product Number: 9B20D023
Publication Date: 10/21/2020
Length: 7 pages (5 pages of text)
Servjaeta Verma, Vinay Verma
Product Number: 9B20A080
Publication Date: 10/21/2020
Length: 13 pages (9 pages of text)
Haifen Lin, Li Li
Product Number: 9B20M181
Publication Date: 10/19/2020
Length: 9 pages (6 pages of text)
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