FEATURED IVEY CASE
Honda Canada: Relaunching Honda Fit
June Cotte, Ramasastry Chandrasekhar
Product Number: 9B17A060
Publication Date: 01/15/2018
Length: 9 pages (8 pages of text)
In 2014, Honda Canada was planning to relaunch the Honda Fit in an effort to kick-start growth in sales for it's entry-level car. The case focuses on target customer segmentation, communication mediums, and car marketing.
The case will be particularly useful in marketing management, advertising or promotion courses.