Ivey Publishing
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Featured Theme: Agribusiness

Featured Theme: Agribusiness

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FEATURED IVEY CASE

Honda Canada: Relaunching Honda Fit
June Cotte, Ramasastry Chandrasekhar

Product Number: 9B17A060
Publication Date: 01/15/2018
Length: 9 pages (8 pages of text)

In 2014, Honda Canada was planning to relaunch the Honda Fit in an effort to kick-start growth in sales for it's entry-level car. The case focuses on target customer segmentation, communication mediums, and car marketing.

The case will be particularly useful in marketing management, advertising or promotion courses.

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Product Number: 9B18C002
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